Florence Next

Sirocco Group

Sirocco Group is a Nordic-headquartered consulting and IT services company that helps organizations modernize sales, marketing and customer service through CRM, CPQ, data and AI solutions. From its base in Stockholm, it positions itself as one of Sweden’s leading independent CRM partners, serving both scale‑ups and large enterprises across sectors such as manufacturing, construction, real estate, banking, housing, energy, hospitality and public sector.


In the Nordics, Sirocco focuses on designing and implementing customer‑centric CRM architectures, sales automation and configure‑price‑quote (CPQ) solutions on platforms like Salesforce, Microsoft Dynamics, HubSpot, Oracle and other major SaaS ecosystems. The company emphasizes a vendor‑agnostic, boutique approach: it runs workshops to map current processes, then delivers tailored implementations, integrations and data architectures using agile methods such as SAFe to ensure quick, iterative improvements.

Florence Next & Sirocco

Ever since Salesforce acquired MuleSoft, IT companies have struggled to aggregate the diverse knowledge required to leverage the full power of CRM, API Integration and Process Automation. Florence Next, a MuleSoft vertical and international level system integrator firm, is joining forces with Sirocco, a Salesforce Golden Partner and independent CRM consultancy company.

The result is a unique combination of Integration expertise and CRM knowledge capable of delivering E2E solutions across the whole Salesforce ecosystem. Your Digital Transformation process will switch from managing headaches with countless stakeholders to a journey with a single trusted partner ready to guide you every step of the way, letting you focus on what matters the most for your business.

The adoption of the SAFe framework from both companies tightens the partnership into a shared delivery model. The cross-functional nature of SAFe teams let our Integration and CRM expertise seamlessly blend into a unified flow of continuous and incremental value delivery.

Technical expertise

Our vision pivots around a cross-technological approach to drive solutions rather than push vendors. Here is the stack we use to deliver an all around approach to Integration: